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Senior Content Producer  |  AI-Powered Storytelling  |  ๐Ÿš€ AI Content Creator, Video Editor & Designer  |  Content Strategist

I buildcontent thattravels.

Eight years of video, editing and content strategy for brands across Pakistan, the UK, Qatar, Germany and the United States.

Available for freelance and full-time
Umar Dar

Selected films

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8+Years making content
100+Brands worked with
40M+Views on AI content for @pastelantiques
540KFollowers gained in four months

Video work

Client work, start to finish.

Written, shot, cut and graded. Hospitality, commercials, and AI-produced content built for U.S. audiences.

AI content

40 million views, built from scratch.

I produce the AI-made content for @pastelantiques, an antiques and art brand aimed at U.S. audiences. Short films about objects and the history behind them, written, produced and cut as a repeatable system rather than one-off posts.

About

Eight years of making people watch.

With eight years in digital marketing and content creation, I've helped over a hundred brands scale their presence, engage audiences and drive real growth. The proof is 40M+ profile views and nearly 540K followers gained in four months, through content engineered for U.S. audiences.

I've worked with brands across Pakistan, the UK, Qatar, Germany and the United States, from Samsung and KIA to Pakistan Railways and Hascol. Today I'm Senior Content Producer at Pastel, and I run BLINKNDONE, the studio I founded.

I don't chase the algorithm. I pay attention to why people watch, share and remember, then build content around that.

What I do

  • 01

    Film and video

    Ads, brand films and product videos. Written, shot, cut and graded.

  • 02

    Editing and post

    Fast-cut social edits through to long-form. Color, sound and motion included.

  • 03

    Content strategy

    Scripts, hooks and a posting system built around why people watch, not what's trending.

  • 04

    Brand and design

    Identity, packaging and campaign assets when the video needs a brand around it.

Worked with

Off the clock

Films I make for myself.

Mostly on the road. No brief, no client, no deadline. Most of my ideas start here.

Into the Wild
Some Offline Views
Tbilisi
Georgia, in black and white

Founder

BLINKNDONE.

I founded BLINKNDONE in 2020, an AI media studio making commercials, reels and short films for brands and entertainment companies in the United States. We also produce our own series on the people behind American entertainment.

Experience

Where I've worked.

  • 2025 โ€” nowSenior Content ProducerPastel
  • 2020 โ€” nowFounderBLINKNDONE
  • 2023 โ€” 2024Digital Marketing SpecialistWhispering Pines Hotel & Residences
  • 2022 โ€” 2023Video Content Manager & Digital StrategistArzopedia
  • 2021 โ€” 2022Creative ManagerRedtale Studio
  • 2018 โ€” 2019Co-FounderOrenda Productions

BBA, Business Administration and Management โ€” Iqra University, 2016โ€“2019.

Tools

Video

Premiere Pro, Final Cut Pro, DaVinci Resolve, CapCut

Design

Photoshop, Illustrator, InDesign

AI

Higgsfield, Magnific, ElevenLabs, Claude, ChatGPT, InVideo

Strategy

Scriptwriting, creative direction, campaign planning, paid social, analytics

Languages

English, Urdu

Contact

Let's work together.

Open to freelance and full-time. Tell me what you're making.